The New York State Office of Alcoholism and Substance Abuse Services (OASAS) has launched a statewide campaign that includes a Public Service Announcement (PSA) designed to prevent underage drinking on college campuses.The PSA was unveiled by Lieutenant Governor David A. Paterson, OASAS Commissioner Karen M. Carpenter-Palumbo and SUNY Chancellor John R. Ryan on March 13, 2007, at the Healthy Campus Communities College Prevention Conference at the Desmond Hotel and Conference Center in Albany.
Twelve (12) colleges throughout the state participated in a Public Service Announcement contest sponsored by OASAS. Each school developed a PSA for both their college and surrounding community. These colleges included University at Albany, SUNY Delhi, Fulton/Montgomery Community College, Hudson Valley Community College, Kingsborough Community College, SUNY – Office of University Life, SUNY College at Old Westbury, SUNY College at Oneonta, SUNY Potsdam, St. Bonaventure University, St. John’s University and Suffolk County Community College. The University at Albany’s submission was selected by a panel of judges as the winner of the “Underage Drinking: Not a Minor Problem – College Edition” PSA Contest. OASAS and the University then collaborated with Sawchuk Brown Associates, an advertising and marketing firm, to professionalize the PSA and revise it for distribution by OASAS throughout the State of New York.
